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Reputation is a term used to describe the social status and relation of an individual to a group over time. It is developed through interactions with group members and can be influenced by the individual's history, social class or ability.

Reputation is extremely complex. There is no single way to define it:

  • It can take the form of a hyperlink between two places, abilities, or powers. In other words, reputation is a way of describing the link between two entities.
  • It can be transitory, especially online, where reputation serves as a social construction only as long as it’s needed, depending on data flows, proximity to events, or distance between individuals. In other words, reputation is a dynamic system of situated knowledge that sorts social interactions.
  • It can be a handshake, in a sense that both parties must agree to open up and exchange something valuable for a trust-relationship to happen. In the business realm, for instance, this action has been formalized in the act of exchanging business cards.
  • It can be measured or tracked as an overlay on a series of data points showing relations and trust.
  • It can be measured or tracked as factors that individuals share in common. More shared things will lead to more shared beliefs, value systems and judgment, and generally could better reputation.

Measuring Reputation

A new metric is thus needed in order to quickly determine credibility and reputation in the event of a crisis. Note that this paper does not aim to search for and establish the most accurate metric, but rather, one that provides the user with an idea about the situation, then leaves the ultimate value judgment in her hand. In other words, to be both economically and timely achievable, the metric has to have enough ‘fuzziness.’

“What you want is a durable perception of person”, says programmer Anselm Hook, “one that allows one to quickly understand whether a piece of information from a source is reputable or not in the fastest way possible”. One way is to wait for a backup vote. Robert’s Rules of Order say that a statement must be seconded before it can be voted on by many. But in some cases, waiting for a second is difficult, because there may be only one person next to a data source or event that is capable of reporting it.

In order to determine a valid metric, one must define a few key elements of the online experience:

Interest and Power

Power is created by interest. This is the most easily observed in online environments, where the creation of value and interest is most fluid. The fluidity of value creation and exchange. Interest Groups

One could call an interest group a demographic. Demographics are those with specific lifestyles that influence interest, and also support those who create products or services that fulfill these interests.