Identity Production

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Identity Production is a phrase used to describe how one manages and creates their outwardly perceived self in relation to others. If one is conscious of what their output looks like, they can create a very specific online identity by carefully selecting moments of their life to share publicly. Vernelis sees the networked self as “an aggregator of information flows, a collection of links to others, a switching machine".[1] Individuals can determine which links to amplify and which to disrupt.

Identity production is related to The Presentation of Self in Everyday Life, a seminal work by Sociologist Erving Goffman.[2] He wrote about how one's identity was produced daily in respect to others. A father, for instance, would have his identity produced and created as a result of the buildup of interactions with his children. At work, his identity as an employee or boss would be produced in relation to the others he interacted with and how he performed in his job.

Famous Machines

A famous machine is a term used to describe the process by which one's network of technosocial engagements and identity produces work or material that becomes well-known in a network. Also, a machine set in motion for producing notoriety and fame. Artists have created analog works that highlight the ideas behind famous machines. The Recognition Amplifier is an example of a Famous Machine. It is a machine capable of increasing the fame of of a human being placed inside it. Research was abandoned due to physical danger.[3][4]

Related Reading


  1. Varnelis, Kazys. The Rise of Network Culture. Conclusion to Networked Publics, forthcoming 2007. Accessed Jul 2011.
  2. Goffman, Erving. The Presentation of Self in Everyday Life. 1959.
  3. EyeBeam Research. Products: The Recognition Amplifier. Accessed Jul 2011.
  4. Recognition Amplifier (Famous Machine) Automated Fame. April 2006. Accessed Jul 2011.