Asch Conformity Experiments
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During 1950s psychologist Solomon Asch conducted a series of experiments to study conformity in groups.
Nearly 75% went along with the rest of a group, even though the consensus was arguably incorrect. 
Critics to Asch's conformity experiments cite that individuals chose to confirm not to avoid conflict.
- Asch, S. E. Studies of independence and conformity: A minority of one against an unanimous majority. Psychological Monographs, 70. 1956.