Asch Conformity Experiments

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During 1950s psychologist Solomon Asch conducted a series of experiments to study conformity in groups.

Nearly 75% went along with the rest of a group, even though the consensus was arguably incorrect. [1]

Critics to Asch's conformity experiments cite that individuals chose to confirm not to avoid conflict.


  1. Asch, S. E. Studies of independence and conformity: A minority of one against an unanimous majority. Psychological Monographs, 70. 1956.