Difference between revisions of "Packaging Fetish"
From Cyborg Anthropology
Caseorganic (Talk | contribs) (Created page with "===Definition=== Complicated packaging surrounds many successful products. The complexity fetishizes the unwrapping and turns it into a ritual action. The chemical smell welcomes...") |
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Latest revision as of 01:34, 15 August 2012
Definition
Complicated packaging surrounds many successful products. The complexity fetishizes the unwrapping and turns it into a ritual action. The chemical smell welcomes the user into his newest human/non-human relationship. Perhaps it will be long and loving, or filled with anger and troubleshooting (via @caseorganic).
For more, Willis, Susan. "Unwrapping Use Value", A Primer for Daily Life. Psychology Press, Oct 10, 1991.
