Difference between revisions of "Marshall McLuhan"

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[[Image:marshall-mcluhan.jpg|thumb|200px|right Marshall McLuhan in the early 1970's]]
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===About===
===Quotes===
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Marshall McLuhan was a Canadian educator, philosopher, English professor and communication theorist. He is known for his great contributions to media theory and the study of advertising and television industries. He became known in the 1960s for his phrase “the medium is the message” and for his argument that it is the characteristics of a particular medium rather than the information it disseminates that influence and control society.<ref>New Oxford American Dictionary, 2011.</ref>
  
"In the electric age we wear all of mankind as our skin"
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McLuhan is perhaps more of an anthropologist than he is given credit for. He extensively studied media as an extension of man. "We become what we behold", he wrote. "We shape our tools and then our tools shape us".{{citation needed}} But "in the electric age we wear all of mankind as our skin", and that "The automobile is an extension of your feet, clothing an extension of your skin, glasses an extension of your eyes, the internet an extension of your nervous system".{{citation needed}}
Marshall McLuhan
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"The computer [is ] the most extraordinary of man's technological clothing; it is an extension of our central nervous system. Beside it the wheel is a mere hula-hoop." Marshall McLuhan, War and Peace in the Global VIllage (quoted in [[Cyborg: Digital Destiny And Human Possibility In The Age Of The Wearable Computer
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McLuhan wrote that "The computer is the most extraordinary of man's technological clothing; it is an extension of our central nervous system. Beside it the wheel is a mere hula-hoop".<ref>McLuhan, Marshall. War and Peace in the Global VIllage, as quoted in Mann, Steve. Cyborg: Digital Destiny And Human Possibility In The Age Of The Wearable Computer, Pg. 1.</ref> and that, "In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness".{{citation needed}}
|Cyborg]] by [[Steve Mann]], 1).  
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We become what we behold. We shape our tools and then our tools shape us.
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===Related Reading===
Marshall McLuhan
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*[[Extended Self]]
  
Publication is a self-invasion of privacy.
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==References==
Marshall McLuhan
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<references />
 
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Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts.
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Marshall McLuhan
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In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness.
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Marshall McLuhan
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For tribal man space was the uncontrollable mystery. For technological man it is time that occupies the same role.
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Marshall McLuhan
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As the unity of the modern world becomes increasingly a technological rather than a social affair, the techniques of the arts provide the most valuable means of insight into the real direction of our own collective purposes.
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Marshall McLuhan
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As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'
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Marshall McLuhan
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Art at its most significant is a Distant Early Warning System that can always be relied on to tell the old culture what is beginning to happen to it.
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A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
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Marshall McLuhan
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The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
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Marshall McLuhan
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===History===
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“Marshall McLuhan, CC (July 21, 1911 – December 31, 1980) was a Canadian educator, philosopher, and scholar—a professor of English literature, a literary critic, a rhetorician, and a communication theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory, as well as having practical applications in the advertising and television industries” [http://en.wikipedia.org/wiki/Marshall_McLuhan]
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====[[Understanding Media]] (1964)====
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"Hot" and "cool" media
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“In the first part of Understanding Media, McLuhan also stated that different media invite different degrees of participation on the part of a person who chooses to consume a medium. Some media, like the movies, were "hot"—that is, they enhance one single sense, in this case vision, in such a manner that a person does not need to exert much effort in filling in the details of a movie image. McLuhan contrasted this with "cool" TV, which he claimed requires more effort on the part of the viewer to determine meaning, and comics, which due to their minimal presentation of visual detail require a high degree of effort to fill in details that the cartoonist may have intended to portray. A movie is thus said by McLuhan to be "hot", intensifying one single sense "high definition", demanding a viewer's attention, and a comic book to be "cool" and "low definition", requiring much more conscious participation by the reader to extract value” ([[Understanding Media|McLuhan]], p. 22).
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====The Medium is the Massage: An Inventory of Effects (1967)====
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====War and Peace in the Global Village (1968)====
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====From Cliché to Archetype (1970)====
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See [[Understanding Media]]
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[[Category:People]]
 
[[Category:People]]
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[[Category:Book Pages]]
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[[Category:Marked for Editing]]
  
 
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Latest revision as of 23:33, 5 November 2011

About

Marshall McLuhan was a Canadian educator, philosopher, English professor and communication theorist. He is known for his great contributions to media theory and the study of advertising and television industries. He became known in the 1960s for his phrase “the medium is the message” and for his argument that it is the characteristics of a particular medium rather than the information it disseminates that influence and control society.[1]

McLuhan is perhaps more of an anthropologist than he is given credit for. He extensively studied media as an extension of man. "We become what we behold", he wrote. "We shape our tools and then our tools shape us".[2][citation needed] But "in the electric age we wear all of mankind as our skin", and that "The automobile is an extension of your feet, clothing an extension of your skin, glasses an extension of your eyes, the internet an extension of your nervous system".[2][citation needed]

McLuhan wrote that "The computer is the most extraordinary of man's technological clothing; it is an extension of our central nervous system. Beside it the wheel is a mere hula-hoop".[3] and that, "In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness".[2][citation needed]

Related Reading

References

  1. New Oxford American Dictionary, 2011.
  2. Citation needed
  3. McLuhan, Marshall. War and Peace in the Global VIllage, as quoted in Mann, Steve. Cyborg: Digital Destiny And Human Possibility In The Age Of The Wearable Computer, Pg. 1.