Difference between revisions of "Digital Footprint"

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===Definition===
 
===Definition===
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A digital footprint, or data exhaust <ref>OReilly.com: What is Web 2.0? http://oreilly.com/web2/archive/what-is-web-20.html?page=1</ref> is a way of describing the trail left by one's interactions in a digital environment; including their usage of TV, mobile phone, internet and world wide web, mobile web and other devices and sensors. Digital footprints provide data on what an entity has performed in the digital environment; and are valuable in assisting behavioral targeting, personalisation, targeted marketing, digital reputation, and other social media or social graphing services.<ref>Forbes.com Digital Privacy
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A digital footprint, or data exhaust<ref>OReilly.com: What is Web 2.0? http://oreilly.com/web2/archive/what-is-web-20.html?page=1</ref> is a way of describing the trail left by one's interactions in a digital environment<ref>Greenberg, Andy. Forbes.com Digital Privacy: Privacy Groups Target Android, Mobile Marketers. Published Jan 13, 2009. Accessed June 30, 2011. http://www.forbes.com/2009/01/12/mobile-marketing-privacy-tech-security-cx_ag_0113mobilemarket.html</ref> Unlike footprints left in the sand at the beach, our online data trails often stick around long after the tide has gone out. <ref>Madden, Susannah Fox, Aaron Smith, and Jessica Vitak. Pew Internet & American Life Project. Digital Footprints: Online identity management and search in the age of transparency. Published 16 December 2007. http://www.pewinternet.org/~/media//Files/Reports/2007/PIP_Digital_Footprints.pdf
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Privacy Groups Target Android, Mobile Marketers
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</ref> Some social networks quantify digital footprints and used them to improve click through rates on ads placed on their sites.  
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Andy Greenberg. Published Jan 13, 2009. Accessed June 30, 2011. http://www.forbes.com/2009/01/12/mobile-marketing-privacy-tech-security-cx_ag_0113mobilemarket.html</ref> In social media, a digital footprint is the size of an individuals online presence; as it relates to the number of individuals they interact with.<ref>Madden, Susannah Fox, Aaron Smith, and Jessica Vitak. Pew Internet & American Life Project. Digital Footprints: Online identity management and search in the age of transparency. Published 16 December 2007. http://www.pewinternet.org/~/media//Files/Reports/2007/PIP_Digital_Footprints.pdf
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</ref> Facebook's ability to quantify digital footprints leads to better click through rates and it's success as an advertising platform.
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==References==
 
==References==

Revision as of 15:02, 30 June 2011

Definition

A digital footprint, or data exhaust[1] is a way of describing the trail left by one's interactions in a digital environment[2] Unlike footprints left in the sand at the beach, our online data trails often stick around long after the tide has gone out. [3] Some social networks quantify digital footprints and used them to improve click through rates on ads placed on their sites.

References

  1. ↑ OReilly.com: What is Web 2.0? http://oreilly.com/web2/archive/what-is-web-20.html?page=1
  2. ↑ Greenberg, Andy. Forbes.com Digital Privacy: Privacy Groups Target Android, Mobile Marketers. Published Jan 13, 2009. Accessed June 30, 2011. http://www.forbes.com/2009/01/12/mobile-marketing-privacy-tech-security-cx_ag_0113mobilemarket.html
  3. ↑ Madden, Susannah Fox, Aaron Smith, and Jessica Vitak. Pew Internet & American Life Project. Digital Footprints: Online identity management and search in the age of transparency. Published 16 December 2007. http://www.pewinternet.org/~/media//Files/Reports/2007/PIP_Digital_Footprints.pdf
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