Difference between revisions of "Digital Footprint"

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===Definition===
 
===Definition===
A digital footprint, also called [http://oreilly.com/web2/archive/what-is-web-20.html?page=1 data exhaust] a way of describing the trail left by one's interactions in a digital environment; including their usage of TV, mobile phone, internet and world wide web, mobile web and other devices and sensors. Digital footprints provide data on what an entity has performed in the digital environment; and are valuable in assisting behavioral targeting, personalisation, targeted marketing, digital reputation, and other social media or social graphing services.<ref>http://www.forbes.com/2009/01/12/mobile-marketing-privacy-tech-security-cx_ag_0113mobilemarket.html</ref> In social media, a digital footprint is the size of an individuals online presence; as it relates to the number of individuals they interact with.<ref>Madden, Susannah Fox, Aaron Smith, and Jessica Vitak. Pew Internet & American Life Project. Digital Footprints: Online identity management and search in the age of transparency. Published 16 December 2007. http://www.pewinternet.org/~/media//Files/Reports/2007/PIP_Digital_Footprints.pdf
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A digital footprint, or data exhaust<ref>O'Reilly, Tim. OReilly.com: What is Web 2.0? Design Patterns and Business Models for the Next Generation of Software. Published September 2005. http://oreilly.com/web2/archive/what-is-web-20.html Accessed Jan 2011.</ref> is a way of describing the trail left by one's interactions in a digital environment.<ref>Greenberg, Andy. Forbes.com Digital Privacy: Privacy Groups Target Android, Mobile Marketers. Published Jan 13, 2009. Accessed June 30, 2011. http://www.forbes.com/2009/01/12/mobile-marketing-privacy-tech-security-cx_ag_0113mobilemarket.html</ref> Unlike footprints left in the sand at the beach, our online data trails often stick around long after the tide has gone out.<ref>Madden, Susannah Fox, Aaron Smith, and Jessica Vitak. Pew Internet & American Life Project. Digital Footprints: Online identity management and search in the age of transparency. Published 16 December 2007. http://www.pewinternet.org/~/media//Files/Reports/2007/PIP_Digital_Footprints.pdf Accessed Jan 2011.</ref> As digital footprints are often persistent, those who participate on social networks have become increasingly conscious of their history on the site. Many social networks have learned to quantify the digital footprints of their users and used them them to improve click-through rates on ads placed on their pages.
</ref> Facebook's ability to quantify digital footprints leads to better click through rates and it's success as an advertising platform.
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==References==
 
==References==

Latest revision as of 23:47, 23 October 2011

Definition

A digital footprint, or data exhaust[1] is a way of describing the trail left by one's interactions in a digital environment.[2] Unlike footprints left in the sand at the beach, our online data trails often stick around long after the tide has gone out.[3] As digital footprints are often persistent, those who participate on social networks have become increasingly conscious of their history on the site. Many social networks have learned to quantify the digital footprints of their users and used them them to improve click-through rates on ads placed on their pages.

References

  1. O'Reilly, Tim. OReilly.com: What is Web 2.0? Design Patterns and Business Models for the Next Generation of Software. Published September 2005. http://oreilly.com/web2/archive/what-is-web-20.html Accessed Jan 2011.
  2. Greenberg, Andy. Forbes.com Digital Privacy: Privacy Groups Target Android, Mobile Marketers. Published Jan 13, 2009. Accessed June 30, 2011. http://www.forbes.com/2009/01/12/mobile-marketing-privacy-tech-security-cx_ag_0113mobilemarket.html
  3. Madden, Susannah Fox, Aaron Smith, and Jessica Vitak. Pew Internet & American Life Project. Digital Footprints: Online identity management and search in the age of transparency. Published 16 December 2007. http://www.pewinternet.org/~/media//Files/Reports/2007/PIP_Digital_Footprints.pdf Accessed Jan 2011.