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Revision as of 17:15, 25 November 2010

Definition

The idea of instantaneity has driven much of the development of the middle class consumer society. The idea of compressing the power of number of living things into a single device, tamed and always-ready leads us to use descriptors such as horse-power.

History

The idea of the washing machine giving the modern housewife the ability to do the amount of work it would take six servants signaled an era in which formerly incapacitated people could live like kings. This seemingly higher standard of living drove purchases of many ready-made, instant products. It also forced innovation on the part of the designers, processes and machines that created those machines.

Further Reading

The Leisure Class by Thomas Velben