Difference between revisions of "Mental Real Estate"

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Memories in one's mind -- they were created first by advertisements -- symbols that created certain types of feeling in your mind. The images that come to your mind when you think of the idea of a tropical island are mot likely those of a travel brochure, travel channel, Discovery Channel, ad for herbal essences. They're not actual experiences. Ads tell us what exists, but only things that exist that make us desire something. The more real estate a product takes up in a shopping aisle, the more mental real estate it will occupy in our minds.  
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[[Image:mental-real-estate-maggie-nichols.jpg|center|600px]]
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===Definition===
Just looking at something is consuming. Like a film’s rapid frames, no time is left for the viewer to process or critically analyze what has just occurred.
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Mental real estate is a way of describing the amount of space one has in one's mind, and how much of it is taken up by one idea-set, brand, or other preoccupation.<ref>Rossio, Terry. Mental Real Estate. Screenwriting Column 42. Wordplay Columns. Accessed 22 Sept 2012. http://www.wordplayer.com/columns/wp42.Mental.Real.Estate.html</ref> It could be used to describe the availability of space in one's mind, and how certain activities, inputs and preoccupations influence the space in one's mind.
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Brands wage wars over mental real estate. The mental real estate that one has when the word "tissue" is mentioned is taken by "Kleenex" over "Puffs". Mental real estate of consumers of brands is the highest commodity. Mental real estate is the most valuable real estate in the world.<ref>Ibid.</ref> It is the life or death of a brand. Sometimes, whatever gets into a person's mind first is fixed in place and very difficult to remove by a later memory.  
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Dunbar's Number is a good way of describing how many concurrent friends you can actually have. On Facebook, neuroplasticity -- it seems like it's an augmentation in training, where you can feel you care about 500 people in tandem, but one's brain can only reasonable interact with a number closer to 150<ref>Hernando, A.; Villuendas, D.; Vesperinas, C.; Abad, M.; Plastino, A. "Unravelling the size distribution of social groups with information theory on complex networks". 2009.</ref> that really these other people in real life have fallen off the map otherwise.
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==References==
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Latest revision as of 05:34, 23 September 2012

Mental-real-estate-maggie-nichols.jpg

Definition

Mental real estate is a way of describing the amount of space one has in one's mind, and how much of it is taken up by one idea-set, brand, or other preoccupation.[1] It could be used to describe the availability of space in one's mind, and how certain activities, inputs and preoccupations influence the space in one's mind.

Brands wage wars over mental real estate. The mental real estate that one has when the word "tissue" is mentioned is taken by "Kleenex" over "Puffs". Mental real estate of consumers of brands is the highest commodity. Mental real estate is the most valuable real estate in the world.[2] It is the life or death of a brand. Sometimes, whatever gets into a person's mind first is fixed in place and very difficult to remove by a later memory.

Dunbar's Number is a good way of describing how many concurrent friends you can actually have. On Facebook, neuroplasticity -- it seems like it's an augmentation in training, where you can feel you care about 500 people in tandem, but one's brain can only reasonable interact with a number closer to 150[3] that really these other people in real life have fallen off the map otherwise.

References

  1. Rossio, Terry. Mental Real Estate. Screenwriting Column 42. Wordplay Columns. Accessed 22 Sept 2012. http://www.wordplayer.com/columns/wp42.Mental.Real.Estate.html
  2. Ibid.
  3. Hernando, A.; Villuendas, D.; Vesperinas, C.; Abad, M.; Plastino, A. "Unravelling the size distribution of social groups with information theory on complex networks". 2009.